The reason why KakaoTalk is so popular is that there are many connected services and convenient functions. The messenger application that Koreans use the most is “ KakaoTalk.” Therefore, in the messenger sector, “Kakao Talk” was much higher in usage than Naver’s “Line.” The status of users of Kakao Talk and Naver based on Android OS(MAU) in June 2020 is as follows. Here is the comparison of app usage by category. The usage of apps operated by Kakao and Naver varies by sector. 1 Internet search portal, and “Line,” a global mobile messenger. It provides services such as “ Naver,” Korea’s No. Meanwhile, Naver is making a huge profit by advertising, business platform, IT platform, content service, Line, and other platform businesses based on Internet services. It also offers games, music, webtoons, video content, and IP business. They are offering new benefits to users through various life-friendly platform services such as messenger, portals, commerce, mobility, and tech pins. Kakao is showing the synergy in various business sectors within the mobile ecosystem centered on Kakao Talk, Korea’s No. Naver vs Kakao, the ultimate showdown! Both Kakao and Naver are among the largest companies in South Korea.
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